a designer's desktop

Bobby King's UX design portfolio

I'm a friendly UX Designer based in Glasgow, Scotland. I specialise in delivering online financial services as part of an Agile team.

My core skills are interaction design, UI design, user research and analytics. I've been designing, building and analysing websites since 2007 and I switched to full-time contracting in 2014.

I run the UX Glasgow meet-up with Neil Scott, and I started the UX Glasgow-Edinburgh Facebook group in 2014; I've run the UX Scotland LinkedIn group since 2013.

Get in touch with me for contract or freelance work within Scotland - LinkedIn.

iPad prototype


I love my work. Creative collaborations are the best reason to get up in the morning.

I've helped the following companies with UX design:

March 2018 - June 2018: AEM/CMS consultant

Content and design lead for ACCA's Digital Foundations project, working as part of a team of four Consultants from Quorum:

April 2017 - February 2018: UX Analyst for Clydesdale Bank

I supported the UX team at Clydesdale bank using research and data:

January - March 2017: UX Designer for Scottish Enterprise

Supported the Digital First transformation programme at Scottish Enterprise by providing UX design for teams doing Agile discovery:


May - December 2016: UX lead for digital transformation

Worked as the UX lead for a major transformation programme at Royal London, educating colleagues about design thinking and helping to establish Agile ways of working. My work involved:

Crazy 8s sketching exercise

May 2015 - May 2016: Protection Extranet for Royal London

In 2015 I redesigned the Protection Online Service for Royal London, as part of an enthusiastic Agile team. Royal London increased their market share and picked up four awards in the 2016 FT Online Innovation and Service awards, including Best Company, and Best Innovation for the new service. The service takes in over £1 million of new business every week.

Royal London - me winning an award, YAS

I began with sketches, working with Business Analysts and the Product Owner to refine the requirements. I then worked with a Digital Designer to refine the look and feel and applly the company brand.

I created wireframes and interactive prototypes in Axure and work with front end developers and testers. We used Bootstrap to create a dashboard, online form and log in process.

Royal London Dashboard

I ran user testing to validate my designs, and have led on the use of Google Analytics to test our designs after releases.

I worked with the test team to target a range of browsers and devices to ensure the new Extranet would be fully responsive.

Responsive design

2014 Online booking system

Worked with two other UX Designers to develop a new online service system for City Holdings, a Glasgow-based facilities management firm.

We started creating personas and user flows then produced wireframes for developers.

For my contribution, I:

2010-2013 led the UX process for an online service

Worked with UI designers, Business Analysts and developers to continuously improve the customer experience for students and their families. We based our priorities on Customer Insight and analytics, including A/B testing.

I ran user testing with User Vision and collected insights using Google Analytics to continuously improve the customer experience.

Your estimate

In 2010 I ran user testing with the Government Digital Service and the results were presented to the SLC board. The result was a £90 million transformation project to launch a new online service, which ran until a successful launch in 2013.

2011 led project to rebuild Student Loans Company corporate sites

Worked with a UI designer, external developers, business analysts and administrators to completely rebuild the SLC corporate site and microsites, implementing a modern Umbraco platform. I began with analytics and sitemapping and delivered a successful launch at the end of 2011.

After the launch I wrote and maintained a style guide for the look and feel, and UI elements.

Corporate site

2011 designed new password reset process for the Student Loans Company

Worked with a UI designer and Customer Insight manager to produce new screen flow and content for the online password process. We tested a new design with live students. After the project, password reset calls to SLC dropped by 50%.

password reset process

2010 built and managed Student Finance England site

Worked with a developer and a team of internal stakeholders to create a campaign site for English students, attracting over 200,000 visits in the summer of 2010. We used analytics, user testing and regular input from the Customer Insight team to optimise the site.

student finance microsite

2010 Content and UX for the Student Loans Company

The My Application and Offer project took over a year of planning and implementation. I managed lab-based usability testing with User Vision in Darlington for student volunteers. This was the first user testing of its kind in SLC's history. I used the findings to optimise online content and interactions.

Darlington testing

How I work

Modern web design is a continuum between people and pixels.

web design roles

UX designers help a business come up with requirements for a new website or service.

At the early stages of the project I create personas and map user journeys describing what people do, and what problems they face.

Persona and user story

My job is then to turn the requirements into a design. I might do a rough drawing, or hold a workshop to get others to sketch:

rough drawing of a website

I turn the requirements into wireframes. I may build a prototype, to test on real customers.

Axure prototype for a website

I help to develop a visual style using the company's colours, fonts and icons:

example of visual design

I may develop a style guide for my team to follow, with a list of User Interface components:

style guide

Finally, I work with front-end developers to produce a responsive design.