I love my work. Creative collaborations are the best reason to get up in the morning.
I've helped the following companies with UX design:
April 2017 - present: UX Analyst for Clydesdale Bank
I'm currently supporting the UX team at Clydesdale bank using research and data:
- promoting an analytics strategy across different teams
- using Adobe Analytics to provide actionable insights to agile teams
- assessing the impact of regular releases and supporting design decisions
- working with the BigInsights team to continously improve the company's Big Data capability
January - March 2017: UX Designer for Scottish Enterprise
Supported the Digital First transformation programme at Scottish Enterprise by providing UX design for teams doing Agile discovery:
- supporting 5 day sprints based on Google Ventures
- sketching ideas then doing rapid prototyping in Axure and Bootstrap
- running remote user testing with What Users Do
- developing an accessibility plan for a cross functional team, bringing in colleagues from different areas of the business
May - December 2016: UX lead for digital transformation
Worked as the UX lead for a major transformation programme at Royal London, educating colleagues about design thinking and helping to establish Agile ways of working. My work involved:
- website and native app design using Axure - creating prototypes for testing on iPad
- writing user stories and creating personas
- leading sketching workshops, inspired by Google Ventures
In 2015 I redesigned the Protection Online Service for Royal London, as part of an enthusiastic Agile team. Royal London increased their market share and picked up four awards in the 2016 FT Online Innovation and Service awards, including Best Company, and Best Innovation for the new service. The service takes in over £1 million of new business every week.
I began with sketches, working with Business Analysts and the Product Owner to refine the requirements. I then worked with a Digital Designer to refine the look and feel and applly the company brand.
I created wireframes and interactive prototypes in Axure and work with front end developers and testers. We used Bootstrap to create a dashboard, online form and log in process.
I ran user testing to validate my designs, and have led on the use of Google Analytics to test our designs after releases.
I worked with the test team to target a range of browsers and devices to ensure the new Extranet would be fully responsive.
2014 Online booking system
Worked with two other UX Designers to develop a new online service system for City Holdings, a Glasgow-based facilities management firm.
We started creating personas and user flows then produced wireframes for developers.
For my contribution, I:
- led user testing with City staff and delivered the results to business owners
- designed wireframes in Illustrator, building up a library of styles and components
- created functional specs for developers
- built interactive prototypes in Axure and html5
2010-2013 led the UX process for an online service
Worked with UI designers, Business Analysts and developers to continuously improve the customer experience for students and their families. We based our priorities on Customer Insight and analytics, including A/B testing.
I ran user testing with User Vision and collected insights using Google Analytics to continuously improve the customer experience.
In 2010 I ran user testing with the Government Digital Service and the results were presented to the SLC board. The result was a £90 million transformation project to launch a new online service, which ran until a successful launch in 2013.
2011 led project to rebuild Student Loans Company corporate sites
Worked with a UI designer, external developers, business analysts and administrators to completely rebuild the SLC corporate site and microsites, implementing a modern Umbraco platform. I began with analytics and sitemapping and delivered a successful launch at the end of 2011.
After the launch I wrote and maintained a style guide for the look and feel, and UI elements.
2011 designed new password reset process for the Student Loans Company
Worked with a UI designer and Customer Insight manager to produce new screen flow and content for the online password process. We tested a new design with live students. After the project, password reset calls to SLC dropped by 50%.
2010 built and managed Student Finance England site
Worked with a developer and a team of internal stakeholders to create a campaign site for English students, attracting over 200,000 visits in the summer of 2010. We used analytics, user testing and regular input from the Customer Insight team to optimise the site.
2010 Content and UX for the Student Loans Company
The My Application and Offer project took over a year of planning and implementation. I managed lab-based usability testing with User Vision in Darlington for student volunteers. This was the first user testing of its kind in SLC's history. I used the findings to optimise online content and interactions.
How I work
Modern web design is a continuum between people and pixels.
UX designers help a business come up with requirements for a new website or service.
At the early stages of the project I create personas and map user journeys describing what people do, and what problems they face.
My job is then to turn the requirements into a design. I might do a rough drawing, or hold a workshop to get others to sketch:
I turn the requirements into wireframes. I may build a prototype, to test on real customers.
I help to develop a visual style using the company's colours, fonts and icons:
I may develop a style guide for my team to follow, with a list of User Interface components:
Finally, I work with front-end developers to produce a responsive design.